We Are Voice
with Benoit Espinola, Gizem Boyaciouglu, Jacek Barcikowsky, Laura Boffi, Urlik Hogrebe.
Imagine being able to gather thousands of consumers together to put direct pressure on businesses worldwide Ð to meet our needs, to behave responsibly or simply to give us a better deal. Imagine as a business having direct access to thousands of consumers Ð without having to invest in a costly backend to do it.
Wearevoice.org is a social network, a consumer movement and a business-to-consumer community rolled into one. By joining consumers together in ad-hoc communities, based on similar interests or needs, we give consumers the people power to meet businesses on equal terms. By providing businesses with a platform from which to engage with their consumers, we provide businesses with a unique opportunity for dialogue with and insight into the people who matter most Ð their customers.
Wearevoice was created through 3 different iterations pushed forward through user research and experience prototyping with a wide variety of stakeholders Ð from the super passionate consumer, to the social activist to businesses both local and global. Websites were mocked up, we staged fictional future scenarios to try out different possible consequences, letters were sent and different design games were played to test our assumptions.
The first fictional video we produced, was targeting the Middlefart Bank middle managers. We shoot it to introduce the service from the point of view of a consumer as the service was already existing. The aim was to provoke strong reactions.
The second fictional video was produce to stage the point of view of banks.